Craft Kits & Patterns

The work seen here spans from my work at Zollie, back to my early days at Echoview Fiber Mill. At Zollie, I developed and launched a line of craft kits that taught absolute beginners of all ages how to knit, crochet, embroider, cross stitch, and make embroidery bracelets. The learning was a seamless hybrid of analog and digital learning that focused on a completely immersive experience that was broken down step by step in a friendly and approachable format. The kits and patterns developed using Echoview’s yarn lines were designed to showcase the yarn in unique and playful ways that would stand out in the busy world of knitting patterns.